The Demystification of AI in Applicant Tracking Systems

ATS Popularity: What the Data Really Shows

Most job seekers know that companies use ATS software but few understand how often these systems appear, or which ones dominate the market.

Because Applica submits thousands of job applications on behalf of job seekers every month, we have a uniquely large dataset covering URLs, ATS fingerprints, and real application patterns.

From our recent analysis of 1,700+ job applications, here’s what we learned:

  • Modern ATS platforms dominate the hiring landscape, powering nearly 2 out of every 3 applications.

  • Greenhouse, Ashby, Lever, and Workday account for almost 70% of all identifiable ATS usage.

  • Roughly 20% of companies use proprietary or niche systems, often smaller internal career portals.

This scale of real-world data is why Applica can accurately guide job seekers on how to prepare their resume for the systems they will actually hit.

Modern vs Enterprise

Two Worlds of ATS: Modern vs. Enterprise

ATS platforms split into two distinct categories:

1. Modern ATS (Most Popular)

These are the tools used by the majority of fast-growing startups, tech companies, and mid-market employers.

Most Common Modern ATS in Our Data

  • Greenhouse — ~35% of all identifiable ATS usage

  • Ashby — ~20%

  • Lever — ~12%

  • Workable, SmartRecruiters, BambooHR, BreezyHR — smaller but still frequent players

Why Modern ATS Dominate

Modern platforms prioritize:

  • Speed

  • Candidate experience

  • AI-powered scanning and ranking

  • Clean, structured job pages

  • Fast recruiter workflows

  • Rich integrations

If you’re applying to tech, SaaS, VC-backed startups, or mid-sized companies, you will almost certainly encounter one of these systems.

How AI Works in Modern ATS — And How to Prepare

Even though each platform varies, their AI capabilities share three core behaviors:

1. AI Resume Parsing

Systems extract:

  • Job titles

  • Companies

  • Dates

  • Skills

  • Tools

  • Education

Clean formatting is essential — bad layouts break parsing.

2. AI Matching to Job Requirements

Modern ATS compare your resume to:

  • Required skills

  • Preferred skills

  • Industry experience

  • Tools and technologies

  • Seniority indicators

  • Domain keywords

If you don’t explicitly mention a required skill, the AI may mark you as unqualified.

3. AI Scoring, Filtering, and Search

Recruiters use AI-powered filters to find candidates who match:

  • Key terms

  • Experience thresholds

  • Function-specific keywords

  • Certifications / tools

  • Industry language

This means your resume must “speak the same language” as the job description.

How to Prepare Your Resume for Popular Modern ATS Platforms

1. Match the job description language

Modern ATS look for direct alignment.
Use the employer’s specific words for:

  • Skills

  • Tools

  • Methodologies

  • Job titles

  • Industry terms

2. Use clean, ATS-friendly formatting

Avoid:

  • Sidebars

  • Tables

  • Columns

  • Icons

  • Images

  • Infographic resumes

Use simple headings:

  • Experience

  • Skills

  • Education

3. Highlight quantifiable achievements

Modern ATS favor evidence-based content:

  • “Increased revenue by 28%

  • “Shipped product used by 50k customers”

  • “Improved NPS from 41 → 67”

4. Put key skills in both your summary and experience

AI reads top-down. Don’t bury critical keywords.

5. Optimize each application

Modern ATS reward alignment — not generality.

Most Common Modern ATS'

Going deeper on the top 3 modern:
1. Greenhouse

How Greenhouse uses AI

  • Greenhouse has built-in AI features for things like resume parsing, anonymization (blurring identifying candidate details), helping with job description writing, suggesting keywords to recruiters, and scorecard-based evaluation. Jobscan+3my.greenhouse.com+3Greenhouse Support+3

  • They explicitly mention that during “application screening” the AI helps suggest search terms and filters for the recruiting team. my.greenhouse.com+1

  • On the resume anonymization side: the feature uses machine-learning / deep-learning to identify and conceal certain fields (name, email, etc) so evaluation can be more equitable. Greenhouse Support

  • Also, Greenhouse integrates third-party AI screening/“resume shortlisting” tools (e.g., integrations like “AI Screened” that connect into Greenhouse) which further process incoming applications and score them. integrations.greenhouse.com+1

How you should prepare for Greenhouse

Given how their AI behaves:

  • Keywords matter: Make sure your resume matches the role description in terms of key skills, job title variations, domain language. The AI suggests filters/search terms, so if you include the same terms recruiters are likely expecting, you’re more likely to match.

  • Structure and clarity: Since parsing and anonymization happen, ensure your resume is clearly formatted (standard headings like “Experience”, “Education”, “Skills”) so the system can correctly extract data. Avoid exotic/uncommon formatting.

  • Match role requirements: If the job description lists “B2B SaaS product manager, 5+ yrs, user research, agile”, make sure those phrases or equivalent are clearly in your experience. The AI and recruiters will be looking for fit.

  • Focus on measurable impact: Given that scoring and screening may depend on evidence of “meets / does not meet” criteria, provide concrete results (e.g., “Grew user base 60% in 12 months”, “Reduced churn from 7% to 4%”) rather than vague statements.

  • Use standard file types: Consistently use common resume formats (PDF or DOCX) unless otherwise specified. Ensures parsing works well.

  • Avoid hidden/unreadable text: Avoid embedding text in images, odd fonts, or columns that might confuse the parsing engine.

  • Tailor per job: Even if you submit to many roles, adjust your resume for each to align with the specific role language. Because AI screening makes this feasible and likely.

2. Ashby

How Ashby uses AI

  • Ashby explicitly describes an “AI-Assisted Application Review” that lets a hiring team define objective criteria for a job and then the AI analyzes resumes to indicate whether each criterion is met or not. Ashby+2Ashby+2

  • They emphasize transparency & responsible AI: The AI generates citations (i.e., shows “why” it thinks the applicant meets a criterion) and human-review is still required. Ashby+1

  • They also mention integrations for AI-powered candidate screening, AI for outreach, but for resumes specifically the “meets/does not meet” criteria is key. Ashby

How you should prepare for Ashby

  • Understand the required criteria: Because the hiring team can set specific “criteria” (e.g., “3+ years product marketing in enterprise SaaS”, “experience working remote across time zones”, “Proficient in Jira & Confluence”), you want your resume to explicitly show those criteria. If you don’t mention them, you risk being filtered out or flagged as “does not meet”.

  • Be explicit and structured: Use bullet points where you mention specific tools, environments, metrics, timelines. The AI will try to map your text to the criteria.

  • Avoid ambiguity: For example, instead of just “led product launch”, write “led B2B SaaS product launch to 5,000 customers in 6 months, achieving X% growth”. This gives clearer evidence the criterion is met.

  • Match terminology: If the job description uses “Go-to-Market strategy”, “buyer persona research”, “growth marketing”, use those phrases if they apply to your background. Because the AI filter may key off those words.

  • Keep your keywords in experience summary too: It helps if your top summary or heading mentions the core skill set so the AI doesn't miss it buried too deep.

  • Clean and standard layout: As with any ATS, avoid unusual layout or graphic resumes that might confuse scanning.

3. Lever

How Lever uses AI

  • Lever’s system includes a resume parser: it extracts name, organization, contact details, work history, etc from uploaded resume files and populates candidate profile fields. help.lever.co

  • Lever also supports “AI Companion / AI agents” or integrations that enable automated candidate screening, matching candidate profiles to job requirements, personalized outreach, and data-management. getguru.com+1

  • For example, when integrated with e.g. “AI Screened”, Lever can automatically run screening evaluations, surface top candidates, etc. help.lever.co

How you should prepare for Lever

  • Ensure your resume parsing works: Since Lever will pull details from your resume (name, contact, work history, dates), make sure those sections are plainly labelled (“Work Experience”, “Company”, “Dates”, etc.). If the parser fails, your profile may look incomplete.

  • Prominently state your key role details: Because information is extracted to populate fields, make your company name, role title, dates, and main responsibilities easily identifiable. Avoid creative naming of sections that hide these details.

  • Include quantifiable results: Although Lever’s AI may focus more on extraction and matching, having clear, numeric achievements helps you stand out when screeners review.

  • Use relevant keywords: The AI agents that match candidates to requirements will likely look for keywords around the role. Make sure you include key skills/tools/languages that are required in the job description.

  • Use a clean structure: Avoid tables, graphics, or multi-column formats. A standard vertical resume layout improves parsing reliability.

  • Tailor for the role: Similar to Greenhouse and Ashby, make your resume role-specific. Use language from the job description to align with what the AI might match.

Key common preparation tips across all three

  • Always tailor your resume to the job description — match language, list required tools/skills, showcase measurable impact.

  • Use a simple, readable format (one-column, standard fonts, headings) so parsing & scanning AI/ATS systems don’t mis-read your resume.

  • Include keywords from the job description — especially skills, tools, seniority level, industry domain — since screening filters often match those.

  • Provide quantitative evidence (e.g., “increased revenue by 25%”, “managed team of 8”, “reduced churn from X% to Y%”) rather than vague statements.

  • Use standard headings (Experience, Education, Skills) so ATS/AI can correctly identify and extract content.

  • Avoid embedding important content in images, sidebars, or flashy layouts — those often break parsing.

  • Submit correct file format (PDF or DOCX as allowed) and follow any specified file naming or upload instructions.

  • Be honest — AI tools often flag inconsistencies or omissions, so mis-leading or false information can cause issues.

If you know the company uses one of these ATS, you can optimise accordingly, but you won’t always know — so the standard best practices above cover all cases.

2. Enterprise ATS (Especially Workday)

While modern ATS dominate, enterprise systems maintain a huge presence — especially among Fortune 500 and globally scaled organizations.

Most Common Enterprise ATS

  • Workday Recruiting — ~11% of ATS usage in our dataset

  • iCIMS

  • UKG / UltiPro

  • Paycom

  • Avature

Who Uses Enterprise ATS?

Enterprise ATS platforms are preferred by:

  • Fortune 500 companies

  • Large financial institutions

  • Healthcare systems

  • Enterprise SaaS companies

  • Government contractors

  • Global organizations with 10,000+ employees

These systems are built for scale, compliance, and complexity — and often integrate deeply into HR, payroll, onboarding, and internal mobility systems.

How AI Works in Workday (and Similar Enterprise ATS)

While enterprise ATS are less flashy than modern tools, their AI performs:

1. Structured Resume Parsing

Workday extracts fields into structured forms recruiters depend on.

2. Resume-to-job matching

AI-powered integrations evaluate:

  • Skill matches

  • Experience fit

  • Keywords

  • Domain background

  • Seniority level

3. Knockout Logic

Companies often configure:

  • Required location

  • Work authorization

  • Degree requirements

  • Certifications

  • Years of experience

Failing these disqualifies candidates automatically.

How to Prepare for Enterprise Systems Like Workday

1. Use extremely clean formatting

Enterprise parsing engines are stricter than modern ATS.

2. Use standard section labels

Avoid anything creative.

3. Prioritize scale and impact in accomplishments

Enterprise recruiters look for:

  • Large-team leadership

  • Complex initiatives

  • Cross-functional influence

  • Budget ownership

  • Global or enterprise-scale experience

4. Answer screening questions carefully

Knockout questions matter more in enterprise hiring than anywhere else.

5. Apply early

Enterprise teams often review in the order applications are received — especially for high-volume roles.

What ATS Don’t Actually Do: Busting the Myths

There’s a lot of misinformation online about how ATS systems behave. Modern ATS platforms are powerful, but they’re not magical — and they don’t operate like urban legends suggest. Understanding what ATS don’t do helps job seekers focus on what actually matters.

ATS Myth #1: “ATS automatically rejects resumes that aren’t formatted perfectly.”

False.
ATS do struggle with bad formatting, but they don’t “auto-reject” your application. Parsing errors simply mean recruiters may see incomplete or messy data — which hurts you, but doesn’t disqualify you.

ATS Myth #2: “ATS rank candidates by keyword count.”

Nope.
Modern systems use contextual matching, not keyword stuffing. A resume overloaded with repeated keywords often looks suspicious and may be downgraded.

ATS Myth #3: “ATS discard PDF resumes.”

Wrong.
PDF is the most commonly accepted format across Greenhouse, Lever, Ashby, and Workday. The issue isn’t PDF — it’s using builder tools (like Canva) that create PDFs with invisible text layers or odd structure.

ATS Myth #4: “If your resume isn’t a perfect match, the ATS blocks you.”

Incorrect.
ATS don’t make final decisions. Recruiters use ATS as filters, but human review still matters — especially if you show strong impact and relevant experience.

ATS Myth #5: “ATS automatically compare your resume to every open job.”

Only if the recruiter triggers it.
Some ATS have “similar candidate” or “recommended fit” AI, but they never independently reassign you to roles.

Bottom Line:
Modern ATS are tools — not gatekeepers. If your resume is structured well and aligned to the job description, you’ll get through.

How ATS Try to Reduce Bias (and Why Your Resume Still Matters)

AI in recruiting raises concerns about fairness — and many ATS providers know this. Modern platforms include features intended to reduce bias during early evaluation.

Greenhouse: Resume Anonymization

Greenhouse can automatically remove:

  • Name

  • Email

  • Address

  • Photos

  • Education dates

  • Other identifying details

This allows reviewers to focus solely on skills and experience — not identity markers.

Ashby: Evidence-Based Criteria Matching

Ashby’s “AI-Assisted Application Review” highlights why it believes you meet a requirement. This produces a more structured, less subjective evaluation.

Lever: Structured Data Over Gut Feel

Lever attempts to replace human intuition with consistent extracted fields:

  • Titles

  • Dates

  • Skills

  • Seniority indicators

  • Company names

This forces decisions to be more consistent across candidates.

But Your Resume Still Matters

Even with bias-reduction features, ATS still rely on:

  • Clear skills

  • Specific experience

  • Quantifiable achievements

  • Direct match to job requirements

Bias-reduction tools help level the field — but they don’t eliminate the need for a strong, well-aligned resume.


Top Mistakes Job Seekers Make With ATS (and How to Avoid Them)

Across thousands of applications, Applica sees recurring patterns where candidates unintentionally hurt their chances. These mistakes are avoidable — and fixing them dramatically improves ATS performance.

Mistake #1: Using Overdesigned Templates

Sidebars, icons, graphics, and columns frequently break parsing.
Fix: Use a clean, single-column layout with standard headings.

Mistake #2: Not Matching the Job’s Language

If the job says “product discovery” and your resume only says “user research,” the AI may not connect them.
Fix: Mirror the employer’s words when they apply to you.

Mistake #3: Lacking Quantifiable Achievements

Words like “helped,” “supported,” or “assisted” don’t register as impact.
Fix: Convert vague tasks into measurable accomplishments.

Mistake #4: Burying Key Skills Deep in the Resume

AI reads top-down.
Fix: Put essential tools and capabilities in your summary and experience.

Mistake #5: Using Uncommon Job Titles

Creative titles like “Product Ninja” or “Customer Hero” confuse parsing engines.
Fix: Translate them to industry-standard terms.

Mistake #6: Using PDFs with Hidden Layers

Canva and similar builders often produce PDFs that ATS misread.
Fix: Export from Word, Google Docs, or a plain-text-friendly tool.

Mistake #7: Submitting One Generic Resume to Every Job

Modern ATS reward alignment — not generality.
Fix: Tailor your resume each time or use Applica to automate this step.

Final Call to Action: Stop Guessing — Start Knowing

The job search is competitive, and AI has quietly reshaped how every resume is evaluated. But instead of guessing what each ATS is looking for, you can know exactly how your resume performs before you apply.

Applica gives you:

  • A full ATS-style resume scan

  • Keyword gap analysis based on real job descriptions

  • Match scoring against your ideal roles

  • Parsing and formatting diagnostics

  • Identification of the ATS used for each job

  • Daily digest of your application progress

With Applica, you don’t just submit a resume — you submit a resume that’s proven to get through.
No more guesswork. Real data. Real results.